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Carbon Savvy

Discover how we helped our clients at Carbon Savvy to a unified carbon calculator system. Helping people to understand their carbon footprint and how to improve it.

The Problem

Carbon Savvy is run by Mukti Mitchell. Mukti is a sailor, carpenter marketeer and entrepreneur who designed and built an award-winning eco-yacht and sailed around Britain to promote low-carbon lifestyles in 2007. Mukti wanted to develop a carbon literacy campaign delivered through the brand ‘Carbon Savvy’ to get Britain carbon literate by summer 2021 as a prerequisite to effective decarbonisation. The idea was to build a calculator to enable people to calculate emissions for their offices, employee travel, vehicles, IT server usage and more, following GHG protocol guidelines.

The solution that Mukti was working with had three problem areas:

  1. There was no user registration and assignment system so there was no dashboard into which people could enter their data and see how well they were doing over time.
  2. The user experience was disjointed as the calculators were not on one user system, they were designed in various styles using different technology. The users couldn’t see what they were entering.
  3. It was difficult for central bodies, such as county councils to be able to track the statistics and actually see the various metrics being used.

The Solution

Di9ital provided Mukti with three carbon calculators and a unified experience (everything on one platform) to answer his brief. People were thus able to discover their carbon footprint in as much as depth as they wanted and councils were able to view the data and the metrics easily.

For a quick answer, the Taster Calculator (which only takes 1 minute) allows people to see which of their lifestyle areas create the most and least CO2 in their lives.

For more detail and accuracy, the Popular Calculator (which takes around 5 minutes) provides fuller details and some recommendations for improvements in your carbon footprint.
The carbon calculator has become widely regarded as the world’s best online for the last 18 years. For a quick answer, the Taster Calculator (which only takes 1 minute) allows people to see which of their lifestyle areas create the most and least CO2 in their lives. For more detail and accuracy, the Popular Calculator (which takes around 5 minutes) provides fuller details and some recommendations for improvements in your carbon footprint.
“Using the Carbon Savvy Popular Calculator was a revelation – so clear and simple to use, with an immediate result enabling me to easily grasp my carbon footprint and providing me with ideas for how to start reducing it.”
– Councillor Rebecca Smith, Plymouth City Council
Check out the Carbon Savvy website!

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